About the Program
Who is this program for?
Shelf Ready is for underrepresented and scrappy food & beverage founders — whether you’re still in the idea stage or already selling at farmers markets and pop-ups. If you want to move from kitchen or market sales to grocery store shelves, this program is for you.
Do I need to already be in stores to join?
Not at all. Many participants come in with just a recipe or early sales. Shelf Ready meets you where you are and helps you become retail-ready step by step.
What makes Shelf Ready different?
Built by a real founder (Movitzsa) who’s been where you are. Tailored for underserved, bootstrapped entrepreneurs. Focused on tangible deliverables — not just theory. Live, interactive coaching + accountability. Affordable compared to agencies/consultants ($5,000–$10,000+).
Results & Outcomes
What will I walk away with?
-
By the end of 5 weeks, you’ll graduate with:
-
Standardized recipe for commercial production
-
SOP (Standard Operating Procedure) Document
-
Nutrition facts + barcodes
-
Brand kit
-
FDA compliant packaging and design guidance
-
Pricing model & costing spreadsheet
-
Sales pitch script
-
Sales Sheet
-
Competitive advantage
-
Go-to-market strategy
-
Complete business plan
-
Pitch deck
-
Shelf Ready Certificate of Completion
Will I really be ready to pitch stores in 5 weeks?
Yes. If you follow along and do the work assigned when due, by the end of the program, you’ll have the exact assets buyers expect and the confidence to pitch without second-guessing.
What if I already have some pieces done?
Great — you’ll move faster. Shelf Ready helps you fill the gaps, tighten what you have, and make sure everything is compliant and profitable.
What will my life look like after the program?
You’ll go from feeling stuck and overwhelmed to having a structured, retail-ready business. You’ll know how to price for profit, pitch with confidence, and market effectively — ready to grow beyond farmers markets.
Logistics
What’s the time commitment?
Mondays & Tuesdays at 8:30 PM EST → Live coaching sessions (60–90 min)Sundays at 8:30 PM EST → Accountability + Q&A Expect 2–3 hours/week outside of class for assignments. Replays are available 24/7 if you miss a session.
What if I’m not tech-savvy?
No problem. The program is step-by-step, simple, and designed for busy founders juggling work and family. Templates and tools are provided to make it easy.
What if I fall behind?
You’ll have lifetime access to replays and resources, plus community support to get back on track. This isn’t about perfection — it’s about progress.
Pricing & Enrollment
Why is this cohort $750 instead of $1,500?
The full value of Shelf Ready is $1,500. For the October 20th relaunch cohort only, we’re offering a Founders Rate of $750 as a one-time opportunity to make the program more accessible and celebrate the new 5-week accelerated format. After Oct 13, enrollment continues at the standard $1,500 until Oct 20.
Do you offer payment plans?
Yes. During the Founders Rate period, you can split into 2 × $400 payments (30 days apart).How many people are in each cohort?We keep the groups small so you get direct coaching and community accountability. This is not a self-paced course where you’re lost in the crowd.
Mindset & Readiness
I don’t know if my idea is “good enough.” What if I fail?
Every brand started with someone asking that same question. Shelf Ready gives you the tools to validate and refine your idea so you’re not guessing.
Is this really the right time?
There’s never a perfect time — but waiting delays your growth. If you’re sitting on your idea or stuck at markets, this program helps you move forward now so you’re ready for 2026 opportunities.
What if I want to stay small?
Even if you don’t want national distribution, Shelf Ready helps you build a strong, profitable foundation. That way, whether you stay local or scale, you’ll have the systems, pricing, and compliance in place to succeed.
Funding & Growth
Does the program help with funding?
Yes. You’ll learn pricing strategy, cost modeling, and funding basics, plus how to leverage certifications (MWBE, Women-Owned, SBA, B-Corp). Alumni have gone on to secure grants and win pitch competitions (including one who won $15K immediately after her cohort).
The Cost of Going Alone vs. The Shelf Ready Shortcut
DIY (On Your Own)
Time
Years of trial-and-error, piecing info together from Google & YouTube.
Cost
Thousands lost on mistakes, wrong packaging, bad pricing
knowledge
Uncertain, conflicting info
Tools
No clear templates or roadmap
Support
Do it all alone, no accountability
Confidence
Second-guessing every step
Outcome
Stuck at farmers markets, unsure how to grow
Shelf Ready Program
Time
5 weeks of structured, step-by-step guidance
Cost
$750 (Founders Rate), valued at $1,500
Knowledge
Vetted strategies based on real founder experience
Tools
Complete toolkit: recipe standardization, barcodes, pricing model, sales script, business plan, and so much more...
Support
Live coaching + weekly Q&A + founder community
Confidence
Retail-ready, with clarity and confidence
Outcome
Ready to pitch stores, scale sales, and access funding opportunities