Program Structure
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Live Sessions: Mondays & Tuesdays at 8:30 PM EST — deep-dive discussions on key topics
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Do Work Assignments: Take action steps each week to move your business forward
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Accountability & Q&A: Sundays at 8:30 PM EST — check in, ask questions, and stay on track
Whether you’re still in the concept stage or already selling at farmers markets, Shelf Ready gives you the resources, tools, and support to move beyond your kitchen and onto grocery store shelves — unlocking a whole new revenue stream.
The Shelf Ready Program gives you:
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Actionable steps to grow your business no matter what stage you’re in
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Community support from like-minded founders in the Shelf Ready network
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24/7 access to workshop replays you can watch anytime, in any order
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Downloadable resources, templates, and spreadsheets to put learning into action
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Vetted knowledge based on real-world founder experience
You won’t get this kind of support from Google searches or trial-and-error. Shelf Ready helps you skip costly mistakes, save time, and invest your energy where it matters most.
⚡ Don’t waste another season trying to figure it out alone. Join the program today and get shelf ready.
Course Overview
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5-week live, virtual sessions (group coaching)
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Weekly accountability + Q&A
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Tangible templates + tools included
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Lifetime access to all materials and updates
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24/7 Community Support through private Facebook Group
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Access to participate at In-Person Community Taste & Pitch Event with potential Customers, Buyers and Investors.
Program Modules
Week 1: Foundations
Topics:
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Product & Recipe Formulation (scaling from kitchen to commercial)
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Business Registration (complete LLC formation)
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Certifications & Licenses (FDA, USDA, Organic, WBENC, etc.)
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Operations & Manufacturing (where to produce for scale)
Tangible Deliverables:
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Scalable Commercialized Recipe Template
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Compliance & Certification Checklist
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Business Registration
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Standard Operating Procedure Template
Focus: Get your product foundation solid and legally ready for shelves.
Week 2: Brand & Digital Presence
Topics:
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Brand Development (identity, mission, values, positioning)
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Digital Presence (website basics, social media handles, credibility online)
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AI Tools for Small Business (practical ChatGPT prompts, Canva, automated AI tools)
Tangible Deliverables:
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Brand Kit Template (colors, fonts, logo, tone/voice guide)
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Secured Social Media & Website Handles
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AI Toolkit Guide for Founders
Focus: Build the brand identity and online credibility that retailers expect to see.
Week 3: Packaging
Topics:
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Packaging Compliance (nutrition facts, UPC barcodes, FDA labeling)
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Packaging Design (shelf appeal, vendor sourcing, design considerations)
Tangible Deliverables:
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Nutrition Facts Label Resource
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UPC/Barcode Guide
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Packaging Design Checklist
Focus: Create packaging that is compliant, professional, and stands out to buyers.
Week 4: Pricing & Sales
Topics:
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Costing & Pricing Strategy (margins, wholesale/retail price structure)
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Sales Fundamentals (building a pipeline, sales conversations, buyer readiness)
Tangible Deliverables:
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Pricing Model Spreadsheet (with cost/margin calculator)
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Sales Pitch Script (fill-in-the-blank framework)
Focus: Learn how to price for profit and confidently pitch to buyers.
Week 5: Marketing, Distribution & Business Readiness
Topics:
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Marketing Strategy (go-to-market, consumer demand creation)
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Distribution & Logistics (self-distribution vs. brokers/distributors)
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Business Plan & Pitch Prep (pulling it all together for retail buyers)
Tangible Deliverables:
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Go-to-Market Strategy Template
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Competitive Analysis Template
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Business Plan Template
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Retail Pitch Deck Framework
Focus: Put all the pieces together into a retail-ready plan that attracts buyers and scales growth.
